Advertising - Editorialized Ads
A series of "co-op" advertisements between retailers and music distributiors. They appeared during new music festival involving works by the featured composers. >>
A series of "co-op" advertisements between retailers and music distributiors. They appeared during new music festival involving works by the featured composers. >>
Selling contemporary classical or New Music is tricky. The market for it is generally small but in a music festival atmosphere you can capitalize on the buzz. The trick in promoting this is anticipating the concert energy prior to the event as advertising is created weeks ahead of time. Product knowledge along with understanding programming dynamics in essential. >>
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